Bob Moore Volkswagen Sponsors the OKC Memorial Marathon

The OKC Memorial Marathon is one of the most powerful running events in the country, and for good reason. Each April, more than 30,000 runners fill the streets of Oklahoma City to honor the 168 lives taken in the 1995 bombing of the Alfred P. Murrah Federal Building. The course is lined with 168 memorial banners, one for each victim, and every dollar raised goes directly to the Oklahoma City National Memorial & Museum. This race carries deep meaning for anyone with ties to this city, and that’s exactly why Bob Moore Auto Group wanted to be part of it. Bob Moore Volkswagen was the only car dealership sponsor of the 2026 event, a distinction our team is truly proud to hold. In this post, we’ll walk through the history of the marathon and what our sponsorship looked like on the ground. Visit Bob Moore Volkswagen in Oklahoma City to see how we show up for this community beyond the dealership lot.

The History Behind the OKC Memorial Marathon

The Oklahoma City Memorial Marathon was founded in 2001 to give this community a way to run together in memory of those lost on April 19, 1995. The bombing of the Alfred P. Murrah Federal Building was the deadliest domestic terrorist attack in U.S. history at that time, claiming 168 lives and injuring hundreds more. Each year, the marathon route passes near the National Memorial & Museum, where the Reflecting Pool and 168 empty chairs stand as a permanent tribute.

The race has grown into one of Oklahoma City’s signature spring events, drawing more than 30,000 participants in 2026 alone. The full marathon, half marathon, relay, and other race options give runners of all abilities a chance to honor the victims and raise funds for the Memorial. With 168 banners lining the course, every mile carries a name, and every finisher crosses the line as part of something larger than a race.

Bob Moore Volkswagen’s Role at the 2026 Marathon

Bob Moore Volkswagen served as the only car dealership sponsor of the 2026 OKC Memorial Marathon. As a locally owned dealer group with roots deep in the OKC metro, sponsoring an event like this felt natural. The connection between Bob Moore Auto Group and the Oklahoma City community goes back decades, and this race represents exactly the kind of cause we want to stand behind.

Our team wrapped a Volkswagen ID. Buzz and positioned it near the event to represent the Bob Moore brand alongside the marathon. As the sole dealership sponsor, we also provided vehicles for event staff and volunteers who kept things running smoothly across race weekend. It’s not just about having your name in the program. It’s about showing up in a way that matters to the people of Edmond, Norman, and Oklahoma City.

Explore New VWs at Bob Moore Volkswagen in OKC

Visit our new Volkswagen inventory and see the lineup we’re proud to drive around the OKC metro, including the ID. Buzz that represented our brand at the marathon. Contact Bob Moore Volkswagen to schedule your test drive or get in touch with our team today!